MOVIE STAR

ENDORSEMENTS

John Barnett, Alyssa Carchietta, Bobby Turner, Lauren Yoia, Nancy Zacharacis

Stand of Contents

2

Webpages

Introduction section ……………………………………………………………………. 3 Literature assessment …………………………………………………………………… 4-11 Research question/hypotheses………………………………………………….. … 11-13 Method ……………………………………………………………………………. 13-14 Research ………………………………………………………………………. ….. 14-15 Dialogue ………………………………………………………………………… 15-16 Limitations …………………………………………………………………………… 17 References …………………………………………………………………………… 18 Appendix ……………………………………………………………... ………….. 18-23 Graded Materials Review Attached

3

Advantages

Common attributes for superstar include appeal, extraordinary lifestyle, and fashionable. The lifestyles of celebrities generally differ from the social norm since they are constantly surrounded by a top degree of community awareness. A large number of celebs include makeup artists and personal shoppers who frequently spend all their abundance of money to fit in to the Hollywood landscape. non-etheless, prevalent consumers strive to copy the lifestyles of their favorite superstars. The objective of this kind of literature assessment and analysis is to gain knowledge about the effectiveness of celebrity endorsement in advertising and marketing in terms of getting the desired impact on the consumer. We wish to research and observe how significant an effect these kinds of celebrities have got on buyers as well as for what reason consumer's can be more willing to buy a product or service or company when it is connected with a celebrity. Rather for people to relate to magazines and the Internet to copy the required look of any celebrity. Others choose to base the products that they buy on which products their designer celebrities will be endorsing. Quite a few forms of press have a sizable influence within the success of your product, and our objective is to see how large of the impact celebrity endorsements have on the product sales of a service or product. Along with literature opinions, were are likely to gain principal data through the use of a study that requests the buyers about convincing factors that cause them to order items, attitude to celebrity validation, opinion of why celebs are used, and factors that motivate a consumer to buy a product. This information will help us gain knowledge in the minds of young adults and teens and so we can assess buying habits of this age bracket to use of celebrity endorsers. Since competition on the market is only growing, advertising plays a vital role in directing consumer buys. It becomes essential for companies to invest all conceivable measures to influence, motivate, and instill desire to buy their manufacturer on the market. In the event celebrity endorsements did not work, they would not really still be around. So our company is interested about how large an impact a specific superstar has via an effective advertising campaign.

4

Materials Review

Once celebrities endorse products it offers that manufacturer an automatic calf up on the competition. Seeing a well-known face within the T. Versus screen or in a magazine ad gives individuals who extra bonus to go out through that particular merchandise. Your each day consumer aims to be just like their favorite celeb; they want to have best of the best, or perhaps whatever is definitely " in” at that particular time. Customers strive to comply with celebrity trends, admire superstars with the finest cars and biggest properties, and desire to own items which celebrities have. When endorsing a product, they may be giving the consumers an item of their brain, and customers follow up with a selection.

After researching our speculation and reading scholarly journals, we have determined the following articles support each of our hypothesis and everything have an identical outcome. Inside our articles, all of us researched and observed the effect these celebrities have in consumers, items, and solutions. The characteristics' of the celeb endorsers were also documented; these kinds of characteristics included attractiveness, lifestyle, and fashionableness. These particular publications are summarized in the...

Sources: 1995. World wide web. 29 Mar. 2012..

International Journal of Advertising (2008): 209-34. World Advertising Study Center. World wide web.

David H. Silvera, Benedikte Austad, (2004), " Elements predicting the potency of celebrity

endorsement advertisements", Western Journal of promoting, Vol

David H. Silvera, Benedikte Austad, (2004) " Factors guessing the effectiveness of movie star

endorsement advertisements", European Journal of Marketing, Vol

Advertising Cue Affecting Buyer Prepurchase Evaluation of Goods and Services. " Journal

of Advertising 40. 4 (2001): 41-57

Kathleen A. Farrell, Gordon Sixth is v. Karels, Kenneth W. Montfort, Christine A. McClatchey,

(2000), " Superstar performance and endorsement benefit: the case of Tiger Woods", Managerial

Log of Client Research 16. 3 (1989): 310-21. The University of Chicago Press. Web.

Rennae Daneshvary, Ur. Keith Schwer, (2000) " The connection endorsement and consumers' purpose to

purchase", Journal of Consumer Marketing, Vol

Famous people on Customers ' Thinking and Motives. " Diary of Client Research twenty. 4 (1994):

535-47

Tags:

Judgment Capstone Essay

Sigmund Freud’s Psychodynamic Procedure as evidence of Human being Behaviour Essay